Through a multi-platform network which includes eight websites, print publications (The Expat Survival Guide and HR Direct), events like Expat Night, and a loyalty program (Expatica Passport), we connect the expatriate market and the companies they work for better than any other media. By creating a platform, which follows an expatriate through their entire experience, Expatica is uniquely positioned to bring consumers, products and services together.
Expatriates comprise one of the most attractive and distinct demographic groups. A recent survey we did in cooperation with KLM Royal Dutch Airlines (www.expatica.com/survey) has established the demographics of our average reader to be:
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- Just under 1 million USD net worth
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- Average income of 142,000 USD per year
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- Frequent travelers generating approximately 23 international trips per year
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- Among the highest users of offshore financial, international internet banking and investment services
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- Among the highest users of private insurances and pensions
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We have developed an excellent name in our market segment and include the following leading global companies as advertisers/sponsors; HSBC, Natwest, American Express, Barclays, PPP Healthcare, IHI Danmark, Gouda International and BUPA International to name a few.
